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Retailer SEO Case Study #1 for Dynamic Websites

CASE STUDY FAST FACTS:
In a Two-Year Period Due to Organic and Paid Search Listings
Ecommerce Client Increases Customer Base by 740%

The Challenges:

Improve Google indexing of dynamic database driven web site.
Convince small business retailer CPC advertising and shopping search was a worthwhile expenditure, when "free" organic listings had attracted most of his customer base.
Improve traffic flow and conversion rates from shopping search engines, to justify new CPC expenses.
Determine why we were blacklisted from MSN/Inktomi.
Improve customer referral tracking to better understand ROI from advertising expenditures.

The Solutions:

Optimized site so search engine crawlers would index and improve organic rankings without creating doorways, cloaking or link schemes.
Ensured search engine friendly dynamic URLs, without use of 3rd party URL rewrites.
Global site optimization for all 800 plus products.
Installed two types of referral codes to better understand where new customers were coming from, and the monetary value associated with each referral.
Conducted extensive industry analysis and implemented numerous changes.
Identified prior SEO company's link farm, and located link farm sites referencing Client, and requested removal.
Currently advocating for reinstatement with prior SEO company, Inktomi, Positiontech and Yahoo.
Worked directly with Shopping.com to improve conversion rates.

Search Engine Marketing Campaign Results:

Google has indexed and ranked every page on the site, including all of its products.
Increased 2003 sales by 59 percent over 2002.
Increased customer base by 740% in a two-year period, reaching 22,000 customers in 2003.
As of December 2003, shopping search engines sending nearly 20% of monthly sales.
Shopping.com monthly sales referrals increased by 72% from April of 2003 to December of 2003.
Reinstated in Yahoo & MSN
Over 3,000 URLs listed in MSN as of mid-2005
1,150 URLs listed in Yahoo as of mid-2005

What Our Client Has to Say:

"Bizresearch® has been an enormous help for us! I had hired four other companies before trying Bizresearch. After 6-8 months with each company, there were almost no results. Bizresearch has been the only company to make any progress, let alone significant progress. Bizresearch renders probably the most professional and valuable service I have ever received hands down. Bizresearch is thorough, productive, and cost effective - not to mention very amicable and personable.

I would recommend Bizresearch only if you are ready for your business to double or triple in size! Our business has tripled since Bizresearch has been working with us. We outgrew Quickbooks' limit of 15,000 customers, and are getting ready to launch a new site that enables automated order processing and better inventory and shipment tracking."

Eric Szabo, Board Games Express

For more information on how Bizresearch can help your retail business succeed in the search engines, contact Laura Thieme at 614-846-7560.