Improving Paid Search Cost-Per-Click Return on Investment

CASE STUDY FAST FACTS:
Company Has Paid Search Google Adwords Campaign on Auto-Pilot
Spending Approximately $3,000/month on Paid Search

The Challenges:

• Client has been unable to allocate time to paid search campaign
• Needs to understand why they are running out of budget by mid-day
• Needs to increase leads at an affordable cost
• Asked for paid search audit
• Not able to commit yet to retainer service 

The Solutions:

• Accessed Google Adwords data and pulled into Bizwatch 2.0 paid search and organic search marketing platform to trend data from January 2008 to September 2008.
• Reviewed trend charts and tables for campaigns running for client
• Made recommendations and a few changes to show potential for additional changes.
• Added conversion tracking to Google Adwords.
• Improved cost per conversion within two weeks.

For more information on how Bizresearch can help your business succeed in the search engines, contact Laura Thieme at 614-846-7560.