Search N Spa (TM) Detailed Agenda
A Search Engine Marketing Seminar
Exclusive, Executive Retreat
Email us for the next seminar in Summer 2009
www.bizresearch.com/searchnspa
Day 1: Thursday 3:00-5:00 PM
Opening Session - Paid Search
Improve Your Google Adwords Performance
Log into your Google Adwords Campaign
Review your Paid Search Campaign
Where are you spending most of your money?
Note Keywords that have the highest Bounce Rates
Review Dayparting and Geotargeting options
Note Keywords that Convert
Dinner
Paid participants: includes one fare per person, excludes alcohol
Group discussion regarding business & marketing successes & challenges
Homework Assignment for Discussion:
What are your most expensive keywords?
What do you want to improve?
Do you need to increase or decrease your ad budget?
What's an acceptable ROI?
Day 2: Friday: 9-10 a.m.
Morning Yoga Session (optional)
11:00 - Paid Search KPIs
Review Basic & Advanced KPIs for leading keyword phrases, ad groups
Review top five paid competitors
Review Ad Copy
Review Landing Pages
Determine Paid Search improvements to be made
Review dayparting options, search network options, ad editing options
Lunch & Site Clinic - 12:30 - 2:00 p.m.
Web Site Review
Will review participant websites
Discussion
Will analyze your page titles, metadata, and page copy
Review keyword opportunities using Wordtracker and Adwords data
Determine number of pages indexed in the search engines
Ranking reports will be run during this time on other computers
Assignment: Prepare your top ten list of things to change.
3:00 Break
3:30 - 5:30
Keywords That Convert - Google Analytics
Detailed user session - analytics track the referring medium (cpc or organic)
Network location - identify the companies or visitor types that are converting
How to back into your organic campaign applying this strategy
Bizresearch will demo its own data
Day 3: Saturday
9:00 - 10:00
Morning Yoga Session (optional) - Location TBD
11:00 - Debriefing from recent Search Engine Strategies conference
Images & Search Engines, Paid Search Links, the new Google Analytics
Lunch Delivered 12:30
12:30 - 2:00
Site Analytics
Tracking Strings to Track Organic vs. Paid Search
Web Analytics
ClickTracks Pro funnel path analysis demo
Review your Google Analytics in detail
Google Analytics funnel path analysis
5:00 - 7:30
Dinner on your own
Late Night Working Session - On Your Own
Organic competitor analysis - compare your site to top 5 competitors, what are they doing differently? - come prepared to discuss Friday morning
Day 4:
9:00 - Discuss Competitors
Blogging and Social Media - Should you do it?
Blog analytics - what type of traffic will you receive as a result and will it benefit your company?
Creative Link Programs
Writing good reviews, blogs, tags, images
Setting Goals
Determine your timeline and expectations for improvement
Survey
Departure
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