Looking for Paid Search Campaign Management Services?
Why You Start with a Paid Search Audit:
- Are you concerned about sales, leads and profitability?
- Are you interested in finding ways to increase sales, leads?
- Have you used the same agency or consultant for a while?
- Are you using paid search bid management software, or interested in such a program to help you manage your paid search (CPC/PPC) campaigns?
- Do you have 100% access to your data?
- Read what a current customer has to say about our paid search services and the use of Bizwatch
You need to get a paid search audit, and ensure that you
are not doing the following:
- Paying for traffic that doesn't convert to sales or leads
- Making very common mistakes in your campaign settings
- Failing to site-target, or geo-target if product fits this concept
- Failing to monitor monthly and YOY (year over year) KPI trends
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Paid Search Key Performance Indicator (KPI) Trends
include the following:
- Clicks, Impressions, Total Cost, Average CPC, Average Position, Conversions, Conversion Rate, Cost Per Conversion
If you do not know the information by campaign, ad group and keywords, and are not trending this data over months and year over year, Bizresearch can do this for you in a paid search audit.
How do we get started?
- Send us your Google Adwords Customer ID
- We will send an invite from our Master Client Center (MCC)
- You can authorize API access to our MCC
- Within one business day, we can pull up to 12 months historical data
Paid Search Audits are Purchased by:
- Search marketing account managers (agencies)
- Web marketing directors
- Corporate marketing managers
We are completely transparent - we will educate you on changes, how to make them yourself, or we can make them or work with you on an hourly basis.
Audit will review your entire Adwords campaign. Graphs and charts will pull all campaigns, all ad groups, but our observations and recommendations will focus on the highest cost ad groups and campaigns.
We will also check to see if your conversion tracking is working properly, and if not address this during the audit.
- Timeline: Within one business day, you will have access to your data. Recommendations and phone consult will take place upon reviewing the data, and scheduling a call with you to review the data.
- Deliverable: Online access to Bizwatch Search Analytics, PDFs for trend report, KPI performance headlines & recommendations
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