Ohio State Principles of Marketing 754 Begins Tuesday

March 26th, 2007

Ohio State’s Principles of Marketing 754 Begins Tuesday 3/27
by Laura Thieme

Tomorrow (3/27) I begin teaching Principles of Electronic Marketing at The Ohio State University’s Fisher College of Business in Mason Hall 345 starting at 3:30 EST.  The course is 4 credit hours, and meets Tuesday and Thursday from 3:30 - 5:18.

Class topics include:

  1. Overview of Internet Marketing (search engine marketing, organic and paid search, email marketing, social media (blogging), affiliate marketing, website analytics
  2. Understanding the Objectives of Internet Marketing
  3. How Does Web Marketing Fit into Overall Marketing Strategy, Multichannel Brand Strategy
  4. Designing a Website with Marketing in Mind
  5. Organic Search
  6. Paid Search
  7. Google Adwords
  8. Web Analytics
  9. Email Marketing
  10. Social Media, Blogging

More on the course can be found here.

Posted in Ohio State University Fisher College of Business.

 

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3 Responses to “Ohio State Principles of Marketing 754 Begins Tuesday”

  1. Search Engine Land: News About Search Engines & Search Marketing Says:
    March 27th, 2007 at 4:30 pm

    SearchCap: The Day In Search, March 27, 2007

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web:…

  2. Rebecca Kelley Says:
    March 27th, 2007 at 7:59 pm

    What the heck is going on with all of this “THE Ohio State” nonsense? Do people really confuse Ohio State with some other university, which forced the school to distinguish itself as THE Ohio State? As in “Accept no substitutions! We’re the real deal!”

    Grrrr…

  3. Search Engine Land Says:
    March 28th, 2007 at 1:42 pm

    SearchCap: The Day In Search, March 27, 2007

    Below is what happened in search today, as reported on Search Engine Land and from other places across