Search Marketing, Why So Much Work?

May 29th, 2008

crimsoncup logoSearch Marketing, Why So Much Work?

By: Dan Gruenberg

OSU MKTG 754 Student

Guest Blog Post

One of the things I pride myself on is my work ethic.  I do not slack off and put forth the effort on any project, well except for when senioritis hits of course.  That is a completely different story though and luckily it has not hit yet.  It is a good thing because the amount of work in this class has shocked me.  To be completely honest, when I came into this class, I expected it to be a breeze.  My exact words went something like this: “What?  Marketing over the internet?  That sounds awesome.  Is that actually a class?  It sounds like an easy A.”  Then I walked into class (jaw drops). 

I was expecting to do landing pages and such but the amount of work that deals with various statistics bizresearch pagewhen determining conversions and impressions was something completely unexpected.  What I thought I knew turned out to not even touch the surface of the material taught in Marketing 754.  From analyzing real campaigns, looking at Crimsoncup and Bizresearch, I have learned so many things.  As great as that is, the amount of work has taken up all of my time, where I have been unable to even get to some of my other classes.  When I came into this class, I thought it would be my easiest, but it has turned out to be my hardest by far.  The amount of work that it takes to be a search marketer is completely overwhelming.  I came in thinking this might be a “fun” job to have; now, I think that I was completely wrong in that assessment.  It does have its perks: making a difference in someone’s company.  Other than that, you really do lose hours of your life. 

So how much time does search marketing leave you in the end?  Relaxing time?  Don’t even think about it.  Going out with friends?  Yeah right!  Notice the sarcasm.  Sleep?  Maybe.  Just don’t get used to it.  From one quarter, I feel incredibly stressed out and I can’t even imagine doing this for your permanent job.  One of the reasons is that I would have a hard time dealing with clients that just simply do not understand what it takes to do that job.  They would not appreciate the work that is being done and would have no clue on the effort that is being put forth.  This class was a great lesson on the tools needed but showed me one thing: search marketing is something I definitely don’t want to get myself into.  For those able to do it, great job!  It takes a lot of courage to be successful when it comes to search marketing.

Posted in Ohio State University Fisher College of Business.

 

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