Enjoy the “Gooooogle” Roller Coaster Ride

May 18th, 2008

May 18th 2008

Enjoy the “Gooooogle” Roller Coaster Ride

By Gerry Joeng

OSU MKTG 754 Student

Guest Blog Post

Roller CoasterFor me, to take this “Principle of Electronic Marketing” class is like a roller coaster ride. You do not know what lies ahead of you, be it a corkscrew, a loop or a turn. This is exactly what I feel about this class, it is full of surprises. Surprises that make you want to scream, surprises that excite you and also surprises that you wish you never had.

First of all, I have no idea what this class is about. When I registered for this class, I was thinking about internet advertising or how internet can be useful for marketers. It really surprised me when I saw the words “search engine”, “web analytics” and “organic search” on the syllabus. Well, this was not like what I had in mind. Thus, for the first several classes, I was struggling and cramping my head with all these new concepts and terms.

As I went through the first couple of weeks, I was again, surprised at how complicated search marketing is. It had never occurred to me that there were some people who were actually getting and losing money every time I click on paid advertisements. I never knew that there were people who actually competed for the top 10 results that I got from Google (www.google.com). And I was even more startled with the fact that there were such things as robots which actively indexed web pages. Google

However, above all of those, what surprised me the most is what I have learned so far from this class. It is true that the class is challenging and I am lying if I say it is not. There were times when I scratched my head for hours trying to figure out how to analyze the traffic and content of one particular webpage using Google Analytics (www.google.com/analytics/). That was the time when the roller coaster was going through the 360 degree loop and I was screaming helplessly and praying to God for deliverance.

However, looking at where I am right now, I can proudly say that within the last eight weeks, this class has given me a lot of new information and knowledge. I can stand up and explain to people who ask how Google gains profit, how to create an ad in Google and even how many characters each line can has.

So, as how each roller coaster ride always ends with excitement, relieve and smile, I am also hoping that I can finish this class with a smile. I might not get an A, but at least I can walk out confidently, knowing that I am actually more knowledgeable about the principle of electronic marketing. Find it hard to believe? Dare me and ask me questions!

Posted in Blogging, Ohio State University Fisher College of Business.

 

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