WARNING: Search Engine Marketing May Cause Anxiety, Headaches or Stress
May 27th, 2008
WARNING: Search Engine Marketing May Cause Anxiety, Headaches or Stress By:Brittany Amato OSUMKTG754Student Guest Blog Post
When I first signed up for Internet Marketing, I didn’t know what to expect. I figured when I graduated the information I learned from it might actually be helpful in the real world. I also figured it wouldn’t be that difficult. I was in a whirlwind of a surprise when I came to class and Laura started spitting out a foreign language. I never thought that so much went into marketing on the internet, it is on a whole different level then what I have learned in other marketing classes. 
I think the thing that frustrates me the most about search engine marketing is how inexact it is. There is no book that spells it all out for you. There is so much data that can be collected on programs like GoogleAnalytics but trying to figure out what it all means and how to use it to your advantage is where you loose me. I hear the word “assignment” and know a headache is not to far away. 
There are so many things that can be done to try and improve a website, and sometimes you just need to play around to see what works. You need to have the mentality of the Little Engine that Could, because if you don’t think you can you won’t be able to figure out anything. �I know that when this class is over I will have gained valuable information and hopefully a good grade. I feel that compared to other classes, I may end up using this information which is kind of exciting. Although I’m still sure the headaches will never go away. �
Posted in Ohio State University Fisher College of Business, Web Analytics.
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December 9th, 2009 at 9:08 pm
Great Post! I love to read articles that are informative and beneficial in nature. Thank You for sharing your knowledge.