For me, SEO…not so

May 27th, 2008

 

For me, SEO…not so

Hattie Dietrich, OSU Mktg 754 Student, Guest Post 

When the time came to choose a marketing elective for my last quarter at OSU, I knew I wanted something different; something more intellectually stimulating than retail management or international business (the other options offered). So, on a whim I enrolled in search engine marketing 754. I was in for a big surprise. Sure enough, the class has proved to be a challenge. The first day I was overwhelmed with new terminology and internet marketing lingo. I had always considered myself computer savvy, but it was clear this class was going to be a learning experience.

          SEO confusion

  The first surprise of the class was finding out how much work was put into advertising on Google and other search engines. Having not really given much thought to the topic, I‘d always assumed that companies paid Google and BAM! - their ad appeared on my computer screen. I was completely ignorant of the bidding process and the campaign settings that effected the advertisements. I also found it amazing how Google’s engineers can develop such complex programs and algorithms that lead the searcher where they want to go.

One frustrating thing about the class so far has been getting through several very dry reading assignments. The text at times is somewhat hard to read and uninteresting. Another frustration is that I consider myself a very active thinker and creative person. A lot of the work surrounding SEO seems very formulaic and is trial and error based. Overall, I’ve realized that as much as SEO and SEO campaign management is a crucial part of any company, I’d prefer not to be the one in charge of it. It’s obvious the importance and impact internet marketing has on the company, however I don’t think I would excel in a career based on managing search engine marketing. However, I am sure that the knowledge I’m gaining from the class will be an asset no matter what field I enter.

Posted in Ohio State University Fisher College of Business.

 

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