Great OSU Student Blog Posts - Marketing 754

May 20th, 2008

by Laura Thieme

I have really enjoyed reading the OSU Marketing 754 student blog posts. I have asked students to be candid, yet professional and talk about their personal interests, as well as most recently what they think about web analytics, the course itself, or search marketing in general.

I’m impressed with how the quality of the blog post has improved since the beginning of Spring Quarter. Without a doubt, most of the students have struggled with web analytics. Analyzing loads of data is challenging at best. Knowing what to do with the information, or how to sort through the information is a challenge for students who are not yet in charge of an advertising campaign.

We have a lot to learn on how to teach search marketing, organic SEO, paid search and web analytics to students in a lab environment. We need a textbook. We could use more than one class. But it’s good to see how much students learn in a 10-week period. Imagine how much more they could learn, if this was a curriculum at the undergrad and master’s level.

Posted in Ohio State University Fisher College of Business, Web Analytics.

 

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