Three Blog Posts That I Have to Write About SEO & Paid Search Auto Pilot

August 27th, 2008

by Laura Thieme

So there are at least three topics that I need to write about - paid search ad campaigns on broad match and auto pilot and no tracked conversions, keyword variations in Google Adwords, rankings and WebPositionGold issues, and the fourth topic (okay, so there are four) - when site optimization is not enough.

Which one first, you say?

I’ll cover site optimization tonight in one post - although it’s likely to become a link building SEO topic series. The others - another night - but all are hot topics in search right now.

So what do you do when site optimization doesn’t work? Well, when it doesn’t do enough to improve target terms that I might add are highly competitive terms, such as nutritional and herbal supplements. If a site such as this, has a page rank of 3, and internal page ranks of 2-3, and sometimes worse, how well do you think it ranks in Google for “herbal supplements” or “nutritional supplements”, after several months of optimization?

Let’s see who competes for “nutritional supplements” and “herbal supplements” in Google. If you noted Google’s new search feature that shows you related searches and the number of results for each of these keywords, you probably noted Google has over 4M (yep, that’s MILLION) results for nutritional supplements.

Let’s see who leads the top ten organic natural search listings and what their page ranks are:

The first site is Nutritionalsupplements.com - which only has a page rank of 4, and has a bunch of links - that’s it.
Wiki’s page entry on nutritional supplements has a page rank of 6, and is quite relevant and useful.
Wholesalesupplementstore.com has a minimal page rank of 3, and has a bunch of links on its Yahoo store template.
Supplementstogo.com - another ecommerce store - page rank of 6.
Nutrasanus.com - page rank of 4 - educational yet leads to ecommerce products
Mitamins.com - also has page rank of 4 - educational association but clearly commercial affiliation
Planetarynutrition.com - also page rank of 4.

Okay, so my client has a page rank of 3 - which isn’t great - but neither are the leaders above, right? My client has “nutritional supplements” in his page title just like these guys above do.

Okay, so what about numbers of pages indexed? How deep are their sites?

first one mentioned above - 4,290 pages indexed in Google from their site
second - 4300 pages indexed
third - over 6,000 pages indexed
fourth - over 5400 pages indexed
fifth - wow - a whopping 58,000 super size whopper
sixth - only 740 pages indexed in Drugfreesport.com - another one listed in top ten - but NCAA affiliation - may not need as much content??

last one - nutritional-supplements-health-guide.com - only has page rank of 3 and 248 pages indexed

Okay, so there is some shallow stuff on “nutritional supplements” - so I see we have real potential here on our page rank of 3 - although I’d surely like a page rank of 5 to make it easier to compete with the other dogs.

My client - has 339 pages indexed for the record.

So, next, we’ll look at inlinks, and how much that can improve rankings, as opposed to on-site SEO factors. How much can inlinks to your site help build SEO listings, as well as page rank? Tune in soon - or subscribe so you can stay up to date.

Posted in Blogging, Search Optimization (SEO).

 

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One Response to “Three Blog Posts That I Have to Write About SEO & Paid Search Auto Pilot”

  1. Jack3d Says:
    January 3rd, 2010 at 2:25 pm

    Hi, I recently found this blog - thanks for writing. I wanted to inform you that it’s not displaying correctly on the BlackBerry Browser (I have a Pearl). Either way, I’m now on your RSS feed on my home PC, so thanks!

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