Are You Tracking Google Adwords Paid Search Conversions?
October 13th, 2008
by Laura Thieme
October 13. 2008
How do you know if you are tracking Google Adwords Paid Search Conversions? If you are running a Google Adwords paid search campaign, you should see the “CONVERSIONS” column in the Adwords Client Center or console. If you see ‘zero’ for “all time” date range, then you either have a poorly converting campaign online, or you are not tracking conversions.
It is also not unusual to see Google Adwords conversion tracking not working properly. By the way, conversion tracking in Google is set up by having code on the contact or sales confirmation page.
Google Adwords Conversion Tracking is not the same as Google Analytics conversion tracking, which is simply the copy/paste of a URL in the goals section of Google Analytics, which only shows the page views of this page in essence. I have seen numerous installations of Google Analytics conversions done incorrectly, where people put the conversion page as the shopping cart or contact form, initial page only, and forgot to put in the URL that shows the actual form was completed.
Posted in Paid Search Tools, Web Analytics.
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