Ten SEM Things to Do Differently in 2010

December 15th, 2009

by Laura Thieme
Use coupon code Bizwatch1218 to save an additional 10%, IF you order by this Friday, 12/18/09, EOD(day)
All Google Checkout orders are receiving a 10% discount off our regular search marketing tool prices.

1) Perform a Paid Search PPC Key Performance Indicator Audit - pull 13 months of Google Adwords & Yahoo Paid Search Data for an Audit - what campaigns, ad groups and/or keywords have not delivered you ONE attributed conversion online? Which campaigns are operating in the red? Which campaigns consistently perform best?
A RECENT PPC Audit discovered $53k in non-converting terms
Bizwatch Fee: Just $952, includes one hour phone consult if you order online below, and use coupon code Bizwatch1218 by Friday, 12/18/09.

2) Research Broad Match actual searches in Google Adword’s new interface.
“See Search Terms” on keywords with high clicks, high cost, and high cost of conversion.
Bizwatch Fee: Free with another paid Bizwatch service - I’ll show you this in a phone call if you want. Fascinating. Uncovered several thousand dollars in unrelated keyword searches on expanded broad match for one client. Received partial refund for client.

3) Order a One Year Traffic Audit on your KPIs Reveal high traffic, high conversion terms and get your annual reports finished within an hour or two. No more monthly Adwords or Analytics KPI exports, graphing, etc. Bizwatch does it all for you, and makes those annual reports extremely easy. Trends all major traffic KPIs including goals. Trends keywords and all related traffic KPIs.

Bizwatch Fee: $952 if you purchase online using Google Checkout, and insert coupon code Bizwatch1218 by Friday EOB, 12/18/09. Agency discounts available for more than 5 accounts.
If you purchase on Google Checkout, you can save 10% ($119) per order.

4) Leverage higher traffic converting terms, with high conversion rate. Using PPC & Traffic Audits above, request fresh ranking report on these new terms. Are you as visible in SEO for these top converting terms as you should be?

Bizwatch Fee: $355.50 if you use coupon code Bizwatch1218, and purchase by Friday 12/18/09. Includes setup fee, and up to 50 keyword phrases. Monthly reports available for just $195/mo after initial setup, if desired.

5) Get Rankings, Keyword Traffic Projections, and Rankings on Your Competitors Examine top ranked competitors in our report. Are they true competitors? What are they offering on their landing pages for the ranked keyword phrases? How does this compare to your business? Is there anything you could improve, after looking at your top ranked competitors?

Bizwatch Fee: $199 for 50 keywords, $299 for 100 keywords; Enter COUPON CODE Bizwatch1218 for additional 10% discount. Includes one phone consult by SEO expert to explain what everything means if desired.

6) Determine a Social Marketing Strategy for Facebook, Twitter & other online social media sites - while I have splashed about a bit with social media, and garnered about 1,000 Twitter followers across a corporate only account, a BizresearchLMT account, and a personal account, clearly a social media strategy by an expert who focuses only on this for your business is crucial. I could be doing much more, far better, if I hired a social media expert to do this for my company. It should not be me, exclusively. I will say this, I can attribute over $30k in sales as a result of Twittering about nonsense. Imagine if I worked at it, and hired someone.
Consider this in 2010.
Don’t DIY ;-)
Bizwatch Fee: Hourly for us to coordinate a social media expert contractor, and manage or we can make direct recommendation of such a person to you, for you to manage

7) Google Conversion Analytics If you don’t have Google Analytics tracking your goals/leads/request a quote/contact forms, why oh why are you doing search engine marketing? Please, please, pretty please - I’m on my hands and knees - I’m begging you, or I’m going to actually suggest kicking you to the curb in 2010. If you don’t track conversions, then why are we doing business? Commit to Leads Being Tracked.
Bizwatch Fee: $1,000 - includes Bizwatch Traffic Audit data pulled for past 3 months, if available, and three months of traffic data service from Bizwatch for trend analysis, and one phone consult to review data.

8) Don’t Jump onto every new bandwagon that comes along in 2010. Let something sit out there for about a year, before you feel like you have to excel. What you might consider doing now that companies have had time to try it? Facebook localized search is delivering targeted low-cost leads. Look into it for your business. One retailer client of ours said they attributed $50k+ in Twitter retail conversions. If you haven’t tried advertising on Facebook you should. If you haven’t Twittered with a strategy (as mentioned above), you should. But don’t feel like you have to embark in Facebook Mafia Wars and every other single “gotta have” APP that’s out there. We are truly less productive, and destined to fail/fall short of our goals if we keep chasing after the “latest” cool thing.

9) Email marketing - if you aren’t embarking in email marketing to increase that customer visitor rate on your traffic KPIs, and to increase customer retention, you’re throwing that customer acquisition out the door as soon as you said hello. Bizresearch will be emailing its customers once a month with helpful tips to continuously engage in customer interactions.

10) Host an Infomercial using Webinars - It’s easy with Gotomeeting.com, and Webex.com to host a webinar on your topic, your specialty. It costs about $49-$69 a month to host a webinar. We’re hosting one tomorrow, on 12/16/09 about Bizwatch. Contact me if you’re interested in participating. It’s on Bizwatch and Agency Services. Strongly recommend it.
Bizwatch Fee: None

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