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Dynamic Websites
Fun with Dynamic Websites
Presenters:
Jake Baille, President, TrueLocal
Mikkel Svendsen, Creative Director, DeMib.com
Laura Thieme, President, Bizresearch
Posting live from the session this morning.
Mikkel Svendsen - Dynamic Websites
- Can potentially be much better optimized.
- Get indexed, ranked, traffic, focus on desired actions
- Indexing is usually the main issue
- Discussed website architecture and how spiders/crawlers interact with it
- Consider simplifying your technology
- Talked about a bridge - bringing together the backend and front-end architecture
- Static or URL rewrites
- What isn’t a problem?
- Question marks
- SSI (server side include)
- file name extensions (.asp, .jsp., .cfm, .html or whatever you want)
- Indexing barriers
- Duplicate content
- Long, ugly URLs
- Spider traps - infinite loops - think Flash movies
- Server downtime or slow responses (think Hurricane Katrina, Wilma, power outages)
- Indirectly related issues (cookies, Javascript, Flash)
- Geo-targeting and personalization
- Form (post method) based navigation - search engines do not follow post method forms
- Issues not related at all despite what you might think - robotx.txt, frames, password protection
- Solutions - always more than one solution - review different solutions what works best for your company
- Fix it, add a bridge, or replicate it (latter not the best solution but a workaround when necessary)
- Favorite Mikkel Fix - one parameter website (www.domain.com/template?id-35)
- automated titles, metatags (Laura will talk about this)
- Content related cross linking
- Dynamic headlines based on referring queries
- Example: non-client cars.com - Dynamic generate Used Cars into Headline based on user search
- RSS Feeds - Distribution blogs, forums, news
- Site maps - XML Google Site Maps
- Spider identification - cloaking, personalization, geo-targeting
Laura Thieme
- Will post my content later
Jake Baillie
- Data feed comments - not one feed will work for all - optimize, optimize
- Rewrite URLs - maps a virtual URL to physical resource
- Watch out for duplicate content (within same site or across different sites), infinite loops - uh oh - you actually have to do work
- When not to use rewrites - if your site is fully indexed (I too have seen this), If you have an architecture problem to solve, solve this first (3rd party CMS - do they have a module)
- Folder Move (Redirects) - Rewrite Rule - see this later
- Shorten URLs
- Fun stuff - ban competitors from accessing your website - fun use of cloaking but be careful
- Image theft - rewrite engine server image based upon referrer
- Dayparting - serve different content based on time of day - see Jake on this one - rewritecond
- Dropdowns - can be a downer - search engines can read, but not parse, Javascript
- CSS styled plain HTML links are the way to go
- If all else fails - validate your code, check robots.txt, links are well formed, check for disallowed characters - ;
- Unnatural traffic: "allinanchor", "link", SE caches?
- Whois.sc - aren’t your target visitors
- Serve them a 403 access forbidden - lovely competitors
- Serve them their own website - this one received a lot of laughs
- Or just silently track them
- WebmasterWorld: forum92 (apache)
- httpd:appache.org
