More on OSU Search Marketing Students of Marketing 754

June 15th, 2008

More on the Series of Search Marketing Student Blogs - Marketing 754 (Principles of Electronic Marketing 754)
by Laura Thieme

Without a doubt, in the two years I’ve taught search marketing at Ohio State in the Fisher College of Business - there are some students who truly excel in search marketing and web analytics. They are the type of students that within time they prove they are hard workers, incredibly smart, and determined to learn above all else. A’s mean a lot to them in some cases, but above all else, they want to do well at everything they do.

I’ve enjoyed working with some of the students who ask to meet with me, come to my office, and work to improve their practical knowledge of search engine marketing and web analytics. The challenge for those of us who have expressed interest in recruiting students from Ohio State’s search marketing course include the following:

1) Despite how good they might be, are they interested in search engine marketing?
2) Do they know what they want to be, when they grow up yet? And is search marketing at the top of their list?
3) Are they strong creatives, but not great analysts?
4) Can the strong analysts understand the value of working with the strong creatives?
5) Will they work longer in one position than six months, the average tenure of the job-hopper in today’s younger generation?

Questions to answer for those who come to me from major companies and want to recruit:

1) Who can I hire, who would you recommend?
Answer: About 5% of the class may want to go into search engine marketing. That means you need to invest in recruiting at OSU well in advance of the course. Don’t wait until the course runs in Spring, as you may be too late to hire the students. They may already have good jobs lined up.
2) Where can I post my jobs, or recruit?
Answer: Through Career Fairs, and the Fisher Job Board. You might also want to read OSU Fisher College of Business Recruiter FAQs.

I’m having problems posting a job right now on the Job Board - so as soon as I can add more insightful info about the process of posting a job and upcoming job fairs - I will update this blog post.

Posted in Ohio State University Fisher College of Business. No Comments »

 

OSU Search Marketing & Analytics (Principles of Electronic Marketing) Student Blog Posts on Bizresearch.com

March 31st, 2008

by Laura Thieme

Hello everyone! The Ohio State Search Marketing & Analytics (Principles of Electronic Marketing) 754 course began last week. 34 students remain as of right now - although over 40 registered. I had 32 students on the first day of class last week, and it was such a joy to begin teaching again. The most enjoyable project thus far is reading the blog posts of the students about anyone of five topics they chose to write about last week. I included a couple of touchy subjects, including voting in this year’s election, climate change and global warming, as well as more benign subjects of your favorite pet, your favorite hobby and what you plan to do upon graduation.

Here are some blog post tips for the students as well as anyone reading this blog post:

1) Write relevant, catchy (when possible) blog titles - search engines read these, some blog software creates keyword embedded URLs from your page titles (this one does not, but www.laurathieme.com does - see the blog post itself, or category pages, etc.)

2) Write blog posts somewhat like an opinonated essay, but offer paragraphs, transitional sentences, and useful information to the reader

3) Link out to relevant websites, deep links to specific pages, categories or topics on other sites - don’t be afraid to lose your reader - if your topic is well-written and useful - you typically won’t lose your reader

4) Link to pictures, embed pics, when possible - use a Flickr (www.flickr.com) account when possible - we have one - www.flickr.com/photos/bizresearch

5) Don’t oversize your pictures - 300 pics is big - perhaps a smaller photo using the Flickr index image if possible - I’ve started doing this recently

6) If you’re writing for a corporate blog, not your own, limit the personally identifiable information that might make someone just a little squeamish - and uncomfortable - or think immediately - TMI - don’t expect that ONE to be published by an administrator

7) If you think I’m talking about you mentioning your dog, your opinions, you’re wrong - it’s the reference to something else, trust me

8) Keep them short - don’t ramble - although I’ve done this upon occasion - but when I write for other journals and search engine websites, I have a word limit and I’m always edited. So, keep that in mind when writing for an outside corporate blog.

9) Add valuable information - cross-reference - I can’t say this enough - and yes, I’ve already said this once…. :-)

10) Typos, typos - are a reflection upon you that someone can easily judge - it means you’re not paying attention and thus, I might not want you working for me in marketing if you can’t spell…….

I’ll continue to publish OSU Search Marketing & Web Analytics 754 (Principles of Electronic Marketing) blog posts throughout the quarter on various topics. This week they have to write about a pleasant or not so pleasant product or service experience. There is an amazing power as a blogger - utilize it!

Posted in Blogging, Ohio State University Fisher College of Business. No Comments »